V.1 How to Plan…
A practical guide for photographers, models and creatives who are planning an outdoors or rugged photoshoot. Hawai'i and travel based photography tips.
It’s official, “authentic” content is in this year and I think I speak for all of us creatives out there in saying that we’re scrambling to engage with our clients and audiences in this new way. Curated and highly polished content and deliverables have been in for so long (asides from that those blur and “orange-pocalypse” phases that are still stubbornly dogging our heels) that the idea of “authenticity” has all but lost it’s meaning. Is it “authentic” to film BTS of yourself filming someone else? Or is it “authentic” to post only B-rolls (which are trending on social media currently) with a beautiful mini-score? Or is it “authentic” to rebel and go horizontal instead of vertical for your formatting (jury is still out on this one)? Is it “authentic” to spin luxury brands in a casual way that makes them seem approachable to a wider demographic?
Honestly, it may be all or none of those things, depending on which lens and interpretation you’re looking at. Personally, I think that the most “authentic” approach to content creation is by “authentically” staying true to your vision and brand. For instance, I wanted my storytelling, services and products to match my brand values and reflect my commitment to sustainability and community-service. One way in which I express this brand identity is by producing photoshoots in rugged and wild locations. This approach allows my to be “authentic” to the creative and physical spaces that I have a deep passion for, while also producing deliverables that align with both the values of my clients and my brand values, “authentically.”
If you found your way to this website there is a high chance that you too care about sustainable media and outdoor photoshoot production strategies. To help you likeminded folks with your next nature-based media venture, I’ve written a series of guides to help you plan your next “authentically you” project - starting with:
“How to Plan a Photoshoot in the Wild”
Brainstorm ways to sync the client/brand values with an outdoor space.
Every good photoshoot begins with a good brainstorming session. Whether you prefer moodboards, storyboards, brainmaps, or late-night, incoherent iPhone Notes, develop a brainstorming strategy that works for you. Keep in mind that different types of projects may require different styles of brainstorming techniques as well. For example, moodboards work really well for photography concepts and inspiration and can draw together style, mood, shapes, colors and framing ideas better than written notes. However, storyboards and brainmaps come in super handy for videography shoots, where you often need to have some sort of narrative (even if it’s non-verbal) to drive the footage forward.
Once you’ve developed your preferred brainstorming methods, and gotten a client (hooray!), it’s time to put the pen to paper (or fingers to screen) and spill out all of your ideas for the shoot out into the universe. I like to have at least three brainstorm sessions - one solo/with my team prior to pitching to the client, one session after a client confirms they want to work with us, and one formal session/presentation with the client prior to work beginning. The last two sessions will often repeat as the initial ideas grow and develop and the creative vision comes to life.
For outdoor shoot that require hiking or trekking to a location, it’s vital to integrate specific location details and suggestions throughout the brainstorming and pitching process.
2. Choose colors that either contrast or compliment the natural color schemes around you.
During your brainstorming/pitch deck creation process, start to think of the shoot in terms of themes and color schemes. Every photographer and creative director is different, but for myself I prefer to think of photoshoot themes in terms of colors, shading and aesthetic combinations with the scenery instead of just in conceptual theme terms. For example, if you’re planning on hiking up in the mountains think of what hues you’re likely to see - purples, blues and greens generally work well in mountain spaces to help feel a part of the environment vs beautifully contrasting reds, yellows or pinks in the same environment.
The beauty of this step is that there are no “right” or “wrong” answers. Work with the client and the specific location to determine if you’re going for a symbiotic or contrasting look, and then plan the outfits and styling accordingly.
3. Plan the outfit(s) to be easy to carry and change into .
Much like the previous point, this consideration needs to enter the conversation during the early pitching process. Although it might seem like an “obvious” choice to pitch to outdoor brands exclusively for ease of outfit use, there’s something to be said about the gorgeous artistry of having elevated and couture clothing showcased against stunning landscapes. Either way, the clothing needs to be presentable and photo-ready when you reach your destination, meaning that some creative packing decisions need to happen before you head out.
One of my favorite tricks when traveling and shooting is to steam the clothing the night before using a good old-fashioned shower. Although portable steamers and irons are lovely to have on you, sometimes remote locations or baggage limitations may find you wanting of those useful gadgets. This is where the shower comes in handy. Before you head off on your trek, simply hang the clothing inside the hotel/”basecamp” house bathroom while you take your nightly shower and let the steam de-wrinkle the clothing for you. Note, this will not work for all fabrics and styles, so always make sure you read the garment directions for care instructions if you’re working with couture or unique items.
Once you’ve planned/prepped your items it’s important to fully sketch out the concept art/styling BEFORE you get out into the field. By knowing the exact count and order of primary items, accessories and footwear, you’ll make field-changes as easy as possible. After all, between finding a private space to change, weather considerations, and pesky bugs, you want the outfit switch to be as quick and painless as possible - especially if shooting with models other than yourself.
Pro-tip: if you have the space in your pack, or your assistant’s pack, bring a lightweight surf-poncho-towel for changing privacy.
4. Make sure to check the weather conditions and plan accordingly.
Now that you and your client have planned our your concepts, the outfits, the shot list and the themes/color inspo, it’s vital to note that the “perfect shot” isn’t worth risking your life, your teams’ lives, nor the lives of first responders that may have to come and assist you. Be aware of your surroundings and of any changing weather patterns you observe, and PLAN PLAN PLAN before you head out into the field. There are numerous weather forecasting apps out there, but a couple of my favorites are surfline for ocean conditions and Windy for hourly wind, rain, cloud-cover and ocean conditions. The National Weather Service is always a good place to check for US based shoots, while international shoots should reference the local weather service agencies of the location country for precision.
It is of the utmost importance to have a "float plan” in place and make sure that you have folks at “basecamp” who know how long you’ll be gone on the shoot, how many people are with you, and where exactly you will be shooting. You should also always bring rough-weather gear for each team member, regardless of forecast, and more water, snacks and electrolytes than you think you’ll need in case the shoot/trek runs longer than anticipated. Make sure everyone stays on the trails, and respect any signs indicating unsafe conditions or protected areas. A lot of “unknowns” can be avoided with a scouting day or two prior to the shoot - just make sure you’re scouting in similar conditions and time of year so as to avoid seasonal changes to the scenery and topography.
Assuming you are the executive producer on the shoot, make sure you also bring a proper wilderness first-aid kit and are competent in giving wilderness first aid as needed. Regardless of your existing outdoor experience, I highly recommend that anyone looking to shoot or produce “in the wild”, should get wilderness first aid certified through the American Red Cross or through NOLS. Not only will this knowledge be imperative for your own personal safety, but it could also help safeguard your team members during more remote shoots*.
*On that note, you should make sure that your production company/photography insurance covers you in remote or international places - not all insurances do, so it’s important to have that conversation and shop around if you need to BEFORE you head out into the outdoors on business.
5. Practice a “no trace” mentality to your outdoor photography adventures and productions.
Remember, the inspiration you may draw from nature for your photos or videos wouldn’t be possible without conserving said nature. Take your trash with you, stay on trails, respect caution signs, and give wildlife their space. Show your love for the outdoors not just through your art and work but through your actions as well.
I like to implement a guide and set a standard for the other team members on a given shoot by:
A) Selecting like-minded individuals to be on my team.
Working with folks you know are experienced and comfortable in outdoor spaces, as well as folks who are respectful in outdoor spaces is a HUGE first step in planning a successful shoot “in the wild”. It takes a lot of stress and uncertainty out of already complicated shoots to select crew and talent you know will not be a liability outdoors. In addition, choosing folks who are just as passionate about the outdoors as you are will create a positive and cohesive environment when you’re all on the remote shoot together.
B) Being individually prepared to take on responsibility.
Don’t assume that someone else will bring a trash bag or know how to perform wilderness first aid. On a small or individual shoot, you should be 100% prepared for all situations, but on a larger shoot ensure that the proper roles are delegated out - i.e. having a park ranger present, assigning PAs to deal with waste removal and sustainability practices etc.
C) Setting up your production as sustainably as possible.
If you’re not sure where to begin on this front, check out this blog post as a reference guide.
the romantic island
Guide to an adventurous, surfing first anniversary trip to Kaua’i.
All of the Hawaiian Islands are unique and beautiful in their own ways, but it’s little wonder that Kaua’i tends to be the island most visited by newlywed couples, couples getting married or couples celebrating their first anniversary. My husband and I happened to fall into the latter category this past October, when I decided to surprise him with a weekend getaway to the furthest island away from us. Living on Big Island, surrounded by so much natural beauty and seemingly endless amounts of ocean access, I had decided that a little island-hop and “change of scenery” would be nice for an occasion as special as our first wedding anniversary.
For context, I had been to Kaua’i only once before for work, whereas Ian hadn’t been there since he was a teenager (a trip he barely remembered), but both of us have been enthralled by the promise of fun waves, spectacular hikes, deeply culturally significant landmarks, and stunning views that had had our friends saying “you should definitely visit” at us for years. So this past autumn, as the first anniversary of our wedding loomed ever closer, I decided to finally book the tickets we’d been promising each other we’d make since at least 2016. That’s the first thing you’ll need to know about Kaua’i - everything is much more expensive than on the other islands. The accommodations, car rentals, food, and yes, airplane tickets.
One theory I’ve heard for this bubble of extra-inflation is the fact that Kaua’i, though close to O’ahu (the shipping hub of the islands), is less densely populated than say Maui or Hawai’i Island, so the cost of bringing in supplies ends up spiking due to fewer cargo ships crossing over the Kaʻieʻie Waho Channel. You see a similar phenomenon on Moloka’i and Lāna’i, where the populations are even smaller in size. Additionally, the aforementioned channel is a brutal one to cross on the better weather days, so that could be another factor in the spiked cost of living. Lastly, the island is indeed stunning - so stunning that it inspires many (many) people to move there immediately after visiting. This jacks up the demand and cost of housing, limits housing supply, and in turn, affects the rest of the prices on the island.
This is the second thing you should definitely know about Kaua’i - as beautiful and idyllic as the island seems, it is an ancestral home for many of the Hawaiians still living there, so exercising respect, being patient and kind, and being open to learning are all essential things that you must travel to the island with. This holds true for all of the islands, but remember how I said the local population was fairly small on Kaua’i? Trust me, it’s always better to be extra kind in a smaller community wherein people are used to more human contact, more familiar faces and more reciprocal ways of living than folks in larger cities. You truly receive the energy you put out there back, so make sure you remind yourself that you’re visiting people’s beloved home, not just a romantic playground for you and your honey.
Luckily for us all, there are so many amazing ways to respectfully, and kindly, appreciate the beautiful, natural wonders of Kaua’i! Namely, driving with care (pulling over at the designated lookout points if you see a beautiful view so as not to cause traffic or delays for locals), supporting locally-owned businesses, not littering and picking up existing litter you see on the beach and hikes, and staying out of areas marked “KAPU” (forbidden) - these areas might be dangerous, sacred or both, so it’s important to heed the signs.
As for our three-day, romantic adventure, we flew in on the first plane over from Hawai’i Island at the crack of dawn, and as we got off the plane and picked up our rental car, we headed, at random, down South in search of some gluten free breakfast options to feed my Celiac soul (and Ian’s hungry, morning soul). We stumbled on a review for Anuenue Cafe down in Koloa that mentioned that they had gluten free options, so we proceeded to drive over.
After breakfast, we decided to explore south of Koloa a little, exploring hidden beaches along the coast, and talking story with folks cruising on the shore. We also found waves! So many waves! As avid surfers, one thing Ian and I definitely wanted to do while one our mini-vacation was to try out some of the legendary Kaua’i breaks! However, we know how frustrating it can be for new surfers to paddle out to a local’s favorite spot, so we decided to approach the surf situation with a “trust the universe” kind of mentality - if it happened, great, if not, it wasn’t meant to be.
We didn’t even bring boards with us, having planned to rent some when on Kaua’i to avoid surfboard fees on Hawaiian Airlines. Inspired by the waves we saw, we spent part of the morning scoping out a couple of surf stores but couldn’t find anything we really wanted to rent since there was a swell forecast for that weekend and most of the better boards had been rented already. We both even came very close to buying brand new boards at the legendary Tamba Surf Company, but decided against it since we had both just bought new boards the month before (and again, we wanted to avoid the airline fees).
In a formidable display of self restraint, we decided that instead of chasing swell off the bat, we would explore the island first and check out some beaches I had seen on my work trip that had looked promising to me at the time. We also wanted to meet up with a couple of my friends up on Kaua’i’s North Shore and see what their plans were later in the day.
The waves at Hanalei were everything we had hoped for and more, but it’s definitely a intermediate to advanced surf spot and I would highly recommend having a local friend (or lifeguard) show you the lay of the land in terms of paddle out details and rip current patterns. The wildlife is also ancient and highly active on this side of the island. In fact, about twenty minutes after we had gotten out of the water a man got bit by a shark on the other side of the bay. He has since healed and was reportedly in fighting spirits even immediately after the bite.
Shark encounters are fairly rare in general, and we are definitely entering their home and space every time we get in the ocean, but this island is one of the oldest, main Hawaiian islands and has a very well established marine ecosystem. This means that the sea life is older (the Hawaiian green sea turtles are seriously MASSIVE) and that the island is closer to a lot of Northwest Island migrations of larger predators. This means that you have to truly listen to any posted warnings on the beach and take all safety advice you receive seriously if you chose to surf here.
Luckily for us, we had missed the predator interaction (we actually only heard about it the following morning which was kind of a wild way of waking up) and had headed over to the historic Hanalei Town to grab some post-surf acai bowls, smoothies and coffee at the Wishing Well Coffee & Tea Co., which is a must visit due to their local ingredients, delicious recipes and plenty of gluten free options!
After our (second) breakfast, we grabbed some thank-you taro donuts at The Holey Grail Donuts shop and drove over to sugar up the lifeguards in gratitude for their generosity and hard work. We then proceeded to our friend Jeremy Lloyds’ Alaia workshop to check out the new boards he was shaping, and to catch up with him and his lovely wife Ivory. Shaping Alaia’s is an ancient and highly technical and spiritual skill. Getting to watch Jeremy in his workshop was magical - seeing his beautiful pieces of functioning art and history taking form was truly special. The scene was completed by swirling woodchip dust falling all around us like glittering snowflakes. Both Ian and I were fully entranced and captivated by the Lloyd’s glowing spirits and the magic of the Alaia worshop.
After promising to meet up with the Lloyds for a South shore surf session later in our trip, Ian and I headed back down towards Lihue and our hotel. I had tried to book an AirBnB from a local family but because of the spontaneous nature of this trip (note, plan your Kaua’i trips well in advance to score the nicest, locally-owned accommodations) , I ended up booking with the Outrigger Kaua’i because of their sweet Kama’āina rates and fairly central location to all the spots we wanted to explore. It was actually pretty rad to see all the local faces around the hotel when we came to check in. On Big Island many of our resorts are almost exclusively marketed towards off-island visitors, so being in a hotel that clearly catered towards a more local crowd was a welcome change.
Now at this point, I had to pull another First Anniversary Surprise out of my sleeve, because this was a romantic getaway to be fair. So far we’d spent our Anniversary in the perfect way for us - surfing good waves, hanging out with stellar humans, finding epic views and exploring all the local surf stores - but I wanted to really commemorate a year of not murdering each other as a newly married couple with a luxurious dinner. I told Ian to dress in his nicest aloha shirt (I actually had bought him a new one as an additional gift, but had hidden it so effectively that I only remembered about it in December) and I put on my nicest outfit and we headed back down south to the Beach House Restaurant.
I’d picked Beach House due to their amazing selection of gluten-free options (honestly pretty much the entire menu was gluten-free or gluten-free convertible), as well as their craft mocktail menu. Ian had given up alcohol for a year as a New Years challenge back in January, and I wanted him to be able to have a speciality drink to celebrate the occasion. Beach House ended up exceeding all my expectations - the food, the service, the drinks and the atmosphere were flawless, and we felt very doted on and special. It was truly the best way to cap the one-year anniversary of our marriage.
Day Two of our “Romantic Getaway” was dedicated to exploring the towns on the east coast of the island and to an incredible hike along the Nā Pali Coast. We had talked about doing the full two-day hiking trip along the coast before coming to Kaua’i, but had decided that since we only had three days to spend here, we would dedicate only one day to some hiking exploration.
After grabbing some insanely delicious, and gluten-free breakfast at Russell’s in Kapa’a, we headed back up North all the way to the Hanakāpīʻai Beach and waterfall hike. If you’re local, parking at the “entry” beach (Kē’ē Beach) is free when you show your Hawai’i State ID. If you’re visiting from out of town, the beach access and hike require a pre-registered day pass. Please follow the official parking regulations - we saw a bunch of rental cars parked in precarious places along the road leading up to the beach. The day pass isn’t expensive, it just requires some planning, and the money goes towards maintaining the beach park and trail.
Both residents and visitors need to pay and register for a camping pass if you’re looking at doing the entire Kalalau Trail. The permits are only issued for Kalalau Valley, but they also allow allow for 1-night camping (each way) at Hanakoa. The cost of the permits is 25$/night for residents and 35$/night for visitors, which are both beyond reasonable prices. We were told by friends the Kauai in general is very friendly towards campers, and we saw some really nice camping facilities and grounds on our drive, but again, due to the short nature of our trip we decided to save the camping for next time.
Instead, we decided to embark on the Hanakāpīʻai Falls hike, which is an 8-mile round-trip, intermediate-graded hike. We were starting a little later in the day (like way later than we had initially planned due to our exploring along the way), and started on the actual trail even later due to talking story with the Kē’ē beach lifeguards and watching the stormy waves crashing onto the shore there. Honestly the entirety of Kē’ē Beach was so beautiful that we really took our time enjoying the initial entry to the hike - marveling at the beautifully maintained lo’i patches and little agroforest sections along a wooden plank walkway that snaked along towards the beach.
The hike, in short, is absolutely stunning. It’s not cray rigorous, but there are some exposed roots, narrow passageways along the cliff, and steep elevation points that might be challenging to some folks. We did see quite a few visiting families turning back at certain muddy or steep points, but if you’re in relatively good shape and behaving in a safe manner (no running, no cliff-edge selfies etc.), you’ll be fine. Definitely bring plenty of water and shoes that have good grip because even on a dry day like the one we went on, the ground still tends to be somewhat slippery in places.
We did get blessed with a small sprinkle of rain as we descended towards the beach, but we lucked out and it was just a passing mist. Note that Kaua’i is nicknamed the “Garden Isle” for it’s gorgeous lushness - which is created by all of the rain that the island receives. Make sure to plan for wet weather and save your hike for a drier day if it’s raining with any kind of force - we saw evidence of past rock falls and mudslides along the hike.
We made really good time, and even with frequent stops to take photos and admire the view, we made the 3-mile one way hike to the beach in about an hour and a half. The beach itself is beautiful, with incredibly powerful waves - there are no lifeguards at this beach so it’s best to stay out of the water due to the extreme shorebreak and surging wave conditions. By the time we had gotten onto the sand, very few people remained on the hike. We also got lucky in that regard - being there later in the afternoon and in the tourist “shoulder season” gifted us a fairly empty hike, although I’ve heard that it can get unpleasantly busy during the high seasons.
As we enjoyed the beach, we both very quickly decided that we had to make it to the waterfall - it was our anniversary trip after all! We quickly grabbed our stuff and started the 2-mile trek into the back of the valley towards the falls. This part of the trail is definitely not for inexperienced hikers - there are many more roots, false paths and water-crossings than in the initial 3-miles of the trail. I would also definitely recommend not doing what we did, which is waiting until later afternoon to start on the waterfall hike. Although we did end up scoring the falls to ourselves, it was stressful trying to get out of the valley and back to Kē’ē before the sun set. It was definitely an adventure, but the falls are such a sacred and beautiful space that it would have been nice to have more time to appreciate them.
My recommendation is to do the hike off-season and start super early in the morning. You definitely want sunlight and good weather to help you along the way, as the trail runs along a cliff and gets narrow at times, to the point where just using a flashlight would be fairly sketchy. It was really nice to have the hike and the falls relatively empty, but an end of the day round-trip is a little too stressful and unpredictable in my opinion, so even if you hate waking up early just do it for this trail, it’ll be worth it! Next time we go, we’re definitely going for the full Kalalau Trail and opting for the camping option to fully enjoy the beauty of this area.
We ended up getting back to Kē’ē just as the sun was setting, pretty tired, sweaty and stoked. We drove back down to Hanalei in the dark in search of food and stumbled on a small spot called Tropical Tacos where we stuffed our faces with filing and yummy mexican food, before heading back to the hotel.
Our third, and final day on Kaua’i we spent mostly surfing an incredibly fun spot with our friend (who generously lent us boards to use - thanks again Jeremy!) the entire morning. There’s something so special about waking up in the dark, getting ready and heading out for a dawn patrol session at a new spot. Both Ian and I were caffeinated and excited - two little kids getting ready to score some of our best waves all year. To say that Kaua’i delivered on the wave front is an understatement. We were super fortunate to have friends showing us around and introducing us to the line-up, but if you’re not in that position, I would highly recommend sticking to lifeguarded and easily-accessible beaches. The line-ups are known to be territorial and the waves are incredibly powerful, so you don’t want to paddle out to an unknown spot by yourself.
After surfing we packed up, cleaned our rental car (it was our first time trying Turo and we were both surprised at having to clean the car prior to dropping it off - something to consider if you’re looking at going that route), and explored the the town of Kapa’a a little bit more. If you love shopping in small, local boutiques, I would highly suggest stopping here along with Hanalei to get your fashion and local goods fix.
After some window-shopping, we headed back to Lihue for lunch before our flight home. We were both craving poke and the universe provided us with the glory that was Konohiki Seafoods. We seriously got pretty much one of every kind of poke they had, plus a laulau plate because it looked so good! The lady behind the counter stared at us like we were crazy for getting so much food for just the two of us, but it was wildly worth it! Seriously, the best poke I’ve ever had - super fresh, excellent ingredient ratios and so much variety.
When we were both so full that we were practically rolling back to the car (we definitely ended up taking about half of the food home with us for dinner), we got ready to say our “a hui hou”s to Kaua’i and head home. We were both so grateful for the incredible trip we’d experienced, and for the most romantic, exciting and beautiful First Wedding Anniversary we could have ever hoped for. Mahalo nui Kaua’i - we’ll definitely be back!
Some of My Faves from this Trip
Recommended Restaurants:
Russell’s in Kapa’a - friendly service, great gluten-free and vegan options, healthy and delicious
Beach House Restaurant - perfect for an upscale, romantic dinner or to celebrate a special occasion
Wishing Well Cafe - delicious and refreshing smoothies, breakfast/lunch, shave ice and coffee
The Holey Grail Donuts shop - innovative and yummy donuts (no gluten free options, but perfect as a gift for Kaua’i lifeguards)
Tropical Tacos - great Mexican food, decently priced and perfect for a quick and filling post-surf or hike bite
Konohiki Seafoods - the best poke you will ever have
Recommended Outdoor Attractions:
Kē’ē Beach - gorgeous beach with lo’i patches and the start of the Kalalau Trail
Hanakāpīʻai beach - a 6-mile round trip hike from Kē’ē Beach along the Nā Pali coast
Hanalei Bay - famous surf break and gorgeous, huge beach with lifeguards on the North shore
Po’ipū Beach - big beach with swimming, surf and coastal access with lifeguards on the South shore
Recommended Shops:
Lloyd Boards - for one of a kind, heirloom and surf-quality alaias'
Kamoa - gorgeous ukuleles and pearls (wholesale and jewelry) in Kapaa
Hanalei Surf Co. - surfboards/gear, apparel, surf rentals
Sway Hanalei - really cute and well-curated boutique
Ohana Shop - really cute boutique featuring local vendors, artisans and desginers
Tamba Surf Company - iconic Kaua’i surf brand - surfboards/gear and apparel
Shipwrecked Kaua’i - really cute and well-curated boutique in Kapa’a
*These recommendations are purely made out of my own experience, opinion and volition.
Important Things to Remember
Show respect to get respect - practice patience, kindness and aloha.
Not everyone on the island exists to serve you - people live and work on the island and aren’t just there to make your vacation perfect.
That being said, a friendly attitude, open-mind and willingness to learn (and not block traffic) go a long way.
Pick up trash, even if it’s not yours.
Use common sense and pay attention to your surroundings when out in nature - when by the ocean if in doubt don’t go out. If you’re on a cliff, stay away from the edges.
Take your time to enjoy the beauty of the island and support local businesses as much as you can!